Here's what no one tells you About The Mental Load Of Running A Business
You have systems, you might even have a team, but every decision still runs through you.
Every idea lives in your head. Every process depends on you remembering it, and your plate is full.
I hate to break it to you, but another VA isn't going to fix this.
You're carrying the mental load of your business, and even when you have help, that doesn't change.
What you actually need is someone who knows your business well enough to think alongside you. Someone who sees the whole picture, not just the task in front of them. Someone who can look at everything on your plate and tell you where your time is most worth spending.
That's what I do.
How it Works
Services
You're not looking for someone to run your business—you just don't want to carry every decision, question, and roadblock by yourself anymore. Get ongoing strategic support, weekly check-ins, Slack access, and a trusted second brain so you can stop spinning your wheels and keep moving forward.
1:1 Strategy membership
When you're ready to stop managing the day-to-day operations of your business, I'll step in as your Online Business Manager. Together, we'll build systems, streamline operations, manage projects, and create the space for you to focus on the work only you can do.
obm retainer
Some things just aren't worth spending your afternoon Googling. When you've got a backend project, automation, workflow, or tech task you'd rather hand off, send me your to do list and let me take care of it. No retainer commitment needed.
DFY Execution hours
Meet the Founder
Hi, I'm Jen. I'm an OBM and operations strategist, and I've spent years working inside businesses as the person who sees around corners, maps out the moving parts, and figures out what needs to happen and in what order.
My clients come to me when they're tired of being the answer to everything. I'm the one they think out loud with, the one who spots what they're too close to see, and the one who turns a brain dump into a plan that actually works.
My Certifications
here's what you get when you work with me:
30+
clients served
28+
custom systems built
767+
hours reclaimed by clients
"Jen has an incredible ability to blend strategy, organization, and creativity."
Jen has an incredible ability to blend strategy, organization, and creativity, making the entire process feel seamless and supported. Because of her work, we now have a strong, aligned foundation that supports growth, connection, and long-term impact.
- Nichol Oliverio, EmpowHER Circle Co-Founder
"Jen has a rare ability to hear what I'm saying and understand what I actually mean."
Jen has a rare ability to hear what I'm saying and understand what I actually mean. From there, she finds the simplest, most effective way to move things forward. She has been integral to my growth in both of my businesses and is someone I trust deeply.
-Kim Driscoll, Unlocked & Empowered
"Jen is wonderful. She’s excellent at listening to all of the mess in my head and turning it into practical, helpful solutions"
Jen is wonderful. She’s excellent at listening to all of the mess in my head and turning it into practical, helpful solutions. She is easy to work with, kind, reliable and excellent at her job.
- Brian Norris, The Norris Studio
