About Yerly & Co.
You didn't start your business to be the CEO, Manager, Marketing Department, Tech Support, HR, and the one delivering all the work too.
Your to-do list never ends and the idea of taking a real vacation (one where you don't check your email or Slack every hour)? Still feels like a pipe dream.
When you work with Yerly & Co you get to focus on what you do best, and trust that the things that make your business run behind the scenes are handled. In other words, you get to stay in your CEO lane and maybe, actually, take a damn day off.
We Work With..
coaches, creatives, and service providers who are done being the bottleneck in their own business and ready for operations and systems that support their long term growth.
Whether the business lives in your brain, you’ve outgrown your systems, or you’re still the one holding it all together even though you’ve hired a team, you’re in the right place.
I spent over a decade in corporate and nonprofit administration before I ever thought about running my own business. I was good at what I did — keeping things organized, making sure nothing fell through the cracks, seeing around corners before problems became problems. But I was working in an environment that was slowly draining the life out of me, so I left. I didn’t have a perfect plan, I just knew I wasn’t willing to continue building someone else’s dreams at the expense of my own. I found the world of virtual assistance, invested in learning everything I could, and started building something on my own terms.
Early in my VA days, I noticed a trend with my clients. They had incredible ideas for their businesses, but often had no idea what actually needed to be done. The gap between the idea and the execution is where everything stalled. So instead of waiting for a task list, I just started mapping it out. My clients would say “here’s what I want to do but I don’t know where to start,” and I mapped out all of the pieces and parts, who needs to do what, and what order it all needs to happen in. That’s when I realized I wasn't just good at tasks. I was good at turning vision into actionable plans. I didn’t set out to shift into operations work, it happened naturally with clients who already trusted me.
I learn how they think, how they work, and am always thinking about where they're trying to go and the big picture of what it's going to take to actually get there. It’s the reason I built two levels of ops support. Because the client who is preparing to hire their first VA now isn't the same business owner they'll be a year from now, and I want to be there for both versions. I want to see the vision through, not hand off a deliverable and disappear.
If you're looking for someone to check boxes and move on, I'm probably not your person. But if you want someone who genuinely shows up, thinks alongside you, and sticks around long enough to actually see results? That's exactly what I'm here for.
Partnership is a core value of my business. When I take on a client, I get invested in their vision and their success.
Meet Jen Yerly
How We Help
Building a business shouldn't mean sacrificing the life you built it for.
If you're constantly working at capacity, making every decision, and holding every piece of your business together… that's not a you problem, and it’s not the cost of doing business, it's an operations problem.
When you work with me, I build the structure that lets your business run without you being the answer to everything. That means clear systems, documented processes, and delegation that actually works so your team can execute without constant hand-holding.
The result isn't just a more organized business. It’s a business that runs even when you're not in it, a team that executes without you answering every question, a calendar that has actual white space in it. Ultimately, it’s a business that can grow without demanding even more of you.
some Fun Facts!
🐾 Dog Person or Cat Person? Yes (one 100-pound lab who missed the memo that he's not a lap dog, one elderly cat who runs this house, and one orange kitten who followed my husband home from a construction site. The “and Co.” in Yerly and Co? That’s them.)
🌆 New City or Beach Vacation? Beach (Yes I live on the Oregon Coast, but it’s not that kind of beach, ok?)
😌 Work from home or coffee shop? Home (where I don’t have to put on hard pants, but I will venture to the coffee shop once a week to justify the fancy latte)
