About Yerly & Co.
You didn't start your business to be the CEO, Manager, Marketing Department, Tech Support, HR, and the one delivering all the work too.
Your to-do list never ends. The vacation where you actually check out and don't open Slack once? Still a fantasy. Every decision, question, and project still runs through you, even when you have help.
When you work with Yerly + Co, that changes. You get a strategic partner who knows your business well enough to think alongside you, not just execute for you. Someone who carries part of the mental load so you don't have to hold all of it.
In other words, you get to stay focused on the work only you can do. And maybe, actually, take a damn day off.
My Clients
I work with solopreneurs, small businesses, coaches, and service providers who are tired of being the only one who can run it. You've got clients, you've got systems, maybe you've even got a team. But every decision still runs through you, and the mental load of that is starting to be the thing that caps your growth. You're in the right place.
I spent over a decade in corporate and nonprofit administration before I ever thought about running my own business. I was good at what I did: keeping things organized, making sure nothing fell through the cracks, seeing around corners before problems became problems. But I was working in an environment that was slowly draining the life out of me, so I left. I didn't have a perfect plan. I just knew I wasn't willing to keep building someone else's vision at the expense of my own.
From the beginning, I noticed that what my clients needed wasn't someone to wait for a task list. They had incredible ideas but no clear picture of what actually needed to happen. The gap between the idea and the execution is where everything stalled for them. So I mapped it out. Here are all the pieces, here's who does what, here's the order it needs to happen in. That's when I understood what I was actually good at: turning vision into a plan, and a plan into a business that runs without my clients having to have their hand in every detail.
I learn how they think, how they work, and am always thinking about where they're trying to go and the big picture of what it's going to take to actually get there. It’s the reason I built two levels of ops support. Because the client who is preparing to hire their first VA now isn't the same business owner they'll be a year from now, and I want to be there for both versions. I want to see the vision through, not hand off a deliverable and disappear.
If you're looking for someone to check boxes and move on, I'm probably not your person. But if you want someone who genuinely shows up, thinks alongside you, and sticks around long enough to actually see results? That's exactly what I'm here for.
Partnership is a core value of my business. When I take on a client, I get invested in their vision and their success.
Meet Jen Yerly
How I Help
Building a business shouldn't mean sacrificing the life you built it for.
If you're the one holding every piece of your business together, making every decision, and carrying the mental load of all of it, that's not just the cost of doing business, it's an operations problem.
When you work with me, you get someone who is genuinely in it with you. I learn how your business works, where it's breaking down, and what needs to happen to make it run without you being the answer to everything. That means clearer systems, documented processes, and strategic direction that actually sticks.
The result is a business that moves forward even when you step back. A calendar with actual breathing room in it. And the confidence that comes from not doing this alone.
some Fun Facts!
🐾 Dog Person or Cat Person? Yes (one 100-pound lab who missed the memo that he's not a lap dog, one elderly cat who runs this house, and one orange kitten who followed my husband home from a construction site. The “and Co.” in Yerly and Co? That’s them.)
🌆 New City or Beach Vacation? Beach (Yes I live on the Oregon Coast, but it’s not that kind of beach, ok?)
😌 Work from home or coffee shop? Home (where I don’t have to put on hard pants, but I will venture to the coffee shop once a week to justify the fancy latte)
